Counter by Naroon
Plant-forward Persian counter in Fitzrovia for calm brunch, bowls and Persian tea; self-service format, buzzing and hard to get a table.
Why it's listed: vegan_restaurant + vegetarian_restaurant types; plant-forward Persian (Naroon), reviews show no meat
Profile last updated 15 July 2026.
The business claims it
Structured facts from the listing and website.
- Cuisine style
- Plant-based Persian brunch, bowls and wraps“the Persian breakfast and tokhme sharbati which I really recommend”
— reviews - Kitchen-wide dietary regime
- vegan“vegan_restaurant”
— types - Service modes offered
- dine in · takeaway“It's mostly a self service type thing”
— reviews - On-site retail shop
- Yes“the seasame paste so much I bought some home”
— reviews
Customers reveal it
Recurring signal mined from real reviews — with receipts.
- Atmosphere as customers describe it
- Calm and cafe-like with quiet background music, though the self-service counter can get noisy when busy“The atmosphere was lovely and calm, with quiet music in the background”
— reviews - Occasions customers use it for
- brunch · birthday celebrations · casual catch-ups“Had a really delicious brunch for my friends birthday”
— reviews - Dishes customers name repeatedly
- Persian breakfast · tokhme sharbati · jooje wrap · olivieh wrap · Persian tea“we had the jooje and olivieh wraps which were both scrumptious”
— reviews - Recurring caveats in reviews
- self-service counter rather than full-service restaurant · noisy at peak times · limited menu (mostly bowls)“mostly one option for lunch, the bowls ... The level of noise was quite high”
— reviews - Booking advised
- Yes“always feel lucky to get a table”
— reviews - Service character as customers describe it
- Attentive, accommodating and kind staff“Staff were incredibly accommodating, attentive and kind”
— reviews
Only the owner knows it
Questions we hold for the kitchen itself. Unanswered until they answer.
We're holding 9 questions for the owner — families & kids, best occasions & the vibe, vegan, coeliac & allergy options, why choose you, groups, private hire & catering, booking or walk-in?, good to know before you visit, must-order dishes, made in-house & sourcing — and will publish the answers here once confirmed.